For event organisers to get larger budgets for future events, you have to prove your event ROI first. Like anyone else, the management needs to see returns before they are willing to invest more. So how do you ensure that you will get the maximum return?
If you have been attending events in the past year or so, you would have realised many events include an event app now. They are becoming a standard, something that people feel uncomfortable without.
More information: http://micepadapp.com/blog/improving-roi-event-app-part/