Big Crowds, No Chaos: How SnowGlobe Used RFID to Pull Off a Flawless Festival

Long lines. Box office issues. Ticket fraud. These challenges will be familiar to any growing event, but for Jeffrey Lesan, SnowGlobe’s Chief Marketing Officer, they were very real problems he had to solve — fast.

SnowGlobe Music Festival is the largest three-day winter music festival in the world. From December 29-31, 2015, more than 18,000 attendees braved the 10°F temperatures of Lake Tahoe, California to celebrate New Year’s Eve in style. From early afternoon until after midnight, EDM fans of all ages flowed between the three stages.

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