The Most Important Question to Answer when Developing an Event App

You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for this non-behavior is that you didn’t answer the most important question attendees have, which is:

More information: https://blog.cvent.com/events/important-question-answer-developing-event-app/