How This Conference Used N.F.C. Technology to Drive Traffic Around Its Exhibit Hall
SAN JOSE, CALIFORNIA When the organizers of Intuit’s QuickBooks Connect conference initially decided to use near-field communication (N.F.C.) technology on attendee badges for this year’s event, which was held October 22 to 26 at the San Jose McEnery Convention Center in California, they had several goals in mind.
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