Personalizing Events Using Beacons: Why and How
Beacon technology, while still at nascent stage, is being used by smart event planners as an innovative attendee engagement technique. With each passing day, as smartphone ownership draws increasingly closer to ubiquity, mobile devices have become the easiest channel for connecting organisers, brands and attendees of an event on a more personal level.
More information: http://blog.event2mobile.com/personalizing-events-using-beacons-why-and-how