iBeacon for Events Will Change Attendee Experiences

With the whirl of buzz around event mobile apps and the pursuit of constantly improving the attendee experience, Apple has released iBeacon at a pivotal time for the event industry. Personalization being among the top priorities for 2014 will lend way to more push notifications, RFID technology, and now indoor positioning systems. Many companies, including Major League Baseball (MLB) have begun to implement and experiment.

More information: http://techsytalk.com/event-technology/ibeacon-for-events-will-change-attendee-experiences-via-location-tracking-signup4/