iBeacon tech at Cannes Lions 2015 connects attendees, promotes content discovery

This year’s official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration with Apple’s iBeacon technology to offer attendees a personalized experience featuring relevant content surfacing and meet-ups with like-minded event-goers.

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More information: http://appleinsider.com/articles/15/06/22/ibeacon-tech-at-cannes-lions-2015-connects-attendees-promotes-content-discovery

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