Are you worried that you’re not delivering relevant content to your attendees? You’re not alone. Arranging speakers and choosing session topics 12 months in advance is a challenge. Delivering quality, up-to-date content to your attendees isn’t always as simple as highlighting trends, buzzworthy topics, or celebrity speakers. Attendees not only want to participate in the activity, they also want to play a part in deciding what that activity is. Audience response technology allows planners to gather feedback in real time submitted from mobile devices rather than having to rely on cumbersome paper surveys.