The Mobile Event Possibilities of iBeacons and Beacons

It seems like everyone is talking about iBeacon these days. Since this technology first became available, we have been testing and experimenting with it here at QuickMobile. It’s a very exciting technology built around Bluetooth, which has been around since the 90’s (in fact, location-based services and location aware products aren’t new. Just look at GPS and WiFi Access Points geolocation services from Google a few years ago). So what is it exactly that makes iBeacon so buzz-worthy? And more importantly, what relevance does it have to meeting professionals?


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