ITOR’S NOTE: Major music festivals like Lollapalooza, Coachella and Rock Fest are cashing in on the RFID wristband trend and watching their revenue skyrocket. With the industry’s impressive light shows and sophisticated sound technology now incorporated at nearly every event, music festival patrons are eager to get their hands on a cool, techy gadget they can wear during the party. Patrons spend an average of 20% more using RFID wristbands than they do with cash or credit cards.141

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