Direct Response TV scales emotional stories
Email response rates got you down? Online petitions not reaching new people? Looking to talk to new people that are busy at home — but may have a TV on and a phone or tablet in their hand)?
Greenpeace offices in Italy and New Zealand tested direct response television (often referred to as DRTV) as a way to scale outreach to new audiences and extend email, web and social media marketing.
More information: http://www.mobilisationlab.org/how-direct-response-tv-scales-emotional-stories-for-a-new-audience/#.VZqS1xuqqko
