Posted on Leave a comment

Case Study: AVMA Virtual Convention

Dedicated to providing educational accreditation and certification programs that protect and elevate the quality of veterinary care, the American Veterinary Medical Association (AVMA) offers its members a wide range of opportunities for professional development. The annual AVMA Convention is the organization’s flagship event, offering best-in-class continuing education that includes lectures, workshops, panels, and even hands-on labs taught by experts in veterinary medicine.

Read more at: https://blog.hubb.me/avma-virtual-convention-case-study

Posted on Leave a comment

Case Study: 3% Conference

Dedicated to promoting diversity in the advertising industry, the first 3% Conference in 2010 took place when three percent was the percentage of women in creative director roles. Two hundred people attended that first event in San Francisco. By 2019, the Chicago event drew 1,300 attendees and the percentage of director-level minorities and women had reached 29%. Buoyed by this progress, conference planners were gearing up for the biggest 3% Conference yet when the pandemic turned the event industry upside down.

Read more at: https://blog.hubb.me/3-percent-conference