Live Group gains Events And Sourcing Partner Honor at 2026 Cvent Excellence Awards
Live Group has been named winner of the Events & Sourcing Partner award at the 2026 Cvent Excellence Awards Europe, a program that recognises leading organisations in the meetings, events, and hospitality sector. The award highlights changes Live Group has made to its venue sourcing service over the past year.
The recognition places focus on how the company now approaches venue sourcing, shifting away from a largely manual, team-led process to a more transformed model. The updated approach formed the basis of Live Group’s submission for the Events & Sourcing Partner category.
Overview Of Cvent Excellence Awards Europe Program
The Cvent Excellence Awards Europe program is designed to showcase organisations and professionals using meetings and events to drive business results. The Events & Sourcing Partner category specifically acknowledges partners that support event planners and organisations in finding and securing venues.
Recipients of the awards are recognised for their performance and contributions within the events ecosystem. The program brings attention to practices that Cvent considers noteworthy across areas such as event execution, collaboration with partners, and use of event technology.
Recognition For Events And Sourcing Partner Role
Live Group’s win in the Events & Sourcing Partner category underlines its role in connecting clients with suitable venues for meetings and events. The company was selected for the award after judges assessed the development of its venue sourcing service over the previous year.
The category is intended to highlight partners that contribute materially to the sourcing process, helping organisations navigate venue options and secure locations that match event requirements. Live Group’s transformation of its service was a core element in the award decision.
Change In Venue Sourcing Service Approach
Live Group’s venue sourcing service, which had previously been driven primarily by its internal team, has undergone a period of change. Over the last year, the company reworked how it delivers sourcing support to clients.
The shift away from a purely team-driven model has been positioned as a key part of this transformation. While specific operational or technological details have not been disclosed, the company framed this evolution of its sourcing support as a significant improvement and a differentiating factor in its award entry.
Role Of Venue Sourcing In Meetings And Events Planning
Venue sourcing is a central component of planning for live events, conferences, and meetings, influencing logistics, attendee experience, and overall event delivery. Partners in this area typically work with planners to identify, compare, and secure locations that align with budget, capacity, and technical needs.
By recognising an Events & Sourcing Partner, the Cvent Excellence Awards Europe program places emphasis on the importance of specialist sourcing capabilities within the broader events supply chain. Live Group’s win draws attention to the work involved in refining this aspect of service provision for clients.
Position Of Live Group Within Meetings And Events Landscape
Live Group operates within the meetings and events market, supporting organisations in the planning and delivery of business events. Venue sourcing is one of the services within its portfolio, sitting alongside other elements involved in staging conferences and live experiences.
The Events & Sourcing Partner award represents external acknowledgement of how the company has adjusted this part of its offering. By securing recognition at a pan-European awards program, Live Group adds an additional credential to its positioning within the sector.
Impact Of Award On Future Client Engagement
While specific future plans have not been detailed, industry awards of this type are often used by providers to demonstrate capability and reassure existing and prospective clients about service quality. The Events & Sourcing Partner win gives Live Group a reference point when discussing its venue sourcing approach with stakeholders.
The award may also reinforce the company’s focus on continuing to refine the processes and tools behind its sourcing support. As event planners evaluate partners, third-party recognition can play a role in vendor selection, particularly for organisations managing multiple or complex events.
Emphasis On Transformation Over Past Year
The judging of the Events & Sourcing Partner category centred on changes implemented during the last year, rather than long-term history alone. For Live Group, this meant demonstrating how its sourcing service had moved on from the earlier team-driven model.
By highlighting this period of transformation, the award underscores the value placed on recent innovation or improvement in event-related services. Live Group’s recognition indicates that its updated venue sourcing approach aligns with those expectations within the Cvent Excellence Awards Europe framework.
