[Timothy Myres]

Beacons are pieces of technology that emit Bluetooth frequencies, which are then picked up by devices within proximity (such as an event app), and prompt the device to perform certain actions. Typically, the proximity functions of beacons offer 4 main avenues of use for event planners:

specialized communications
marketing opportunities
check-ins
gamification

However, there are plenty of ways that you can use location technology to support the event experience.

What are the innovative ways to use beacons at the next event?

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