The Best Ways to Increase Attendee Interest in Your Upcoming Event

Engagement from attendees must be captured and maintained now more than ever. Keeping your audience engaged is essential to accomplishing your event objectives, whether you’re holding an online conference or an in-person seminar. You can make an event that stays with attendees long after it ends by fusing cutting-edge technology with customized experiences.

1. Make Use of Interactive Technology

By adding interactive elements to your event and enabling real-time feedback, you can dramatically increase participation. During sessions, conduct polls using live polling applications such as Mentimeter or Slido to gauge crowd interest and assist speakers in adjusting their material as needed. Moreover, you may use augmented reality (AR) to add excitement and exploration to your event location by implementing interactive displays or scavenger hunts.

For example, a live Q&A platform was integrated into a tech conference, allowing attendees to submit and upvote questions. This strategy produced more lively, audience-driven conversations and a 30% rise in satisfaction scores.

2. Make the Experience Unique

Attendees will feel more appreciated and involved in the event if you create content specifically tailored to their needs and interests. Get information about the interests of the guests prior to the event so that you may tailor the programs to suit various groups. Let participants use the event app to customize their own agendas, highlighting the topics that most interest them.

AI was utilized by the organizers of a recent marketing summit to suggest programs to registrants based on their interests and professional backgrounds. Deeper engagement and increased session attendance were the results of this tailored strategy.

3. Encourage the Development of Networks

Establishing areas and chances for participants to network can greatly improve participation and enrich their experience. Make use of networking tools that pair guests according to common interests or objectives to foster deeper relationships. Plan speed networking events so that participants may quickly get to know a number of people.

Themed virtual networking lounges were hosted by an international business forum. Compared to earlier events, participants reported a 50% increase in meaningful contacts.