How Zuddl helps you maximize the impact of your demand-generation events

Demand generation has become more difficult over the past two years.

Anshuman Sethi, Digital Lead at Zuddl, explains, “A surge in competition for running ads, resulting in a substantial increase in advertising costs, the absence of new channels and the decline of existing ones such as Bing have significantly limited marketers’ options, making it more difficult to effectively reach and engage target audiences.”

In spite of this, 74% of marketers cite events as their most important demand generation tactic, presumably because they cultivate direct engagement and deeper connections than a social media post or an ad in your feed.

In other words, you should focus more on demand generation events, such as roadshows, educational lunch and learns, and webinars. But you can also be more intelligent in your approach.

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