The Events Industry’s Future Without Cookies: 6 Preparations Organizers Can Make

Marketers have been hearing for a few years now about the events industry’s cookie-free future. Everything started when Apple and Google made their respective announcements about retooling identifiers for advertising and Google removing support for third-party cookies, respectively.

Even if Google continues extending its timeframe, one thing is undeniably true: It won’t be long before everyone lives in a cookie-free environment.

You must understand the effects of the impending cookiepocalypse and what you can do to prepare as an event marketer. Read on to find out what cookies are, what the future of cookies implies for the events industry, and practical preparation steps you can do right now.

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