Responding to Covid restrictions, the event industry saw the rapid adoption and implementation of virtual events. On the flip side, the use for mobile event apps was diminished, whose primary applications exist in the realms of face-to-face experiences. Now, with the steady return of in-person and hybrid event experiences, current forecasts suggest a rebound of the mobile event app.
How did the pandemic-induced slump affect the event app market, and what can planners expect to see from this technology with the return of in-person experiences?
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