6 Attendee Retention Tips: Keep Your Audience Coming Back
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. And as we know, loyalty is one of the most important qualities; not only in our attendees, but also in our employees, partners, friends, and family members.
So, how can event organizers measure and increase attendee retention? The answer is to lean on analytics. Registration analytics will show how many guests are returning, while session, engagement, and content analytics offer insights into attendee behavior.
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