UPSIZING EVENT ATTENDANCE: HOW TO TAKE A SMALL, LOCAL IN-PERSON EVENT AND EXPAND IT TO A LARGER AUDIENCE AS A HYBRID EVENT
There’s an interesting debate raging at the moment. It’s focused on whether hybrid events are here to stay or if the world will merely return to business as usual and resume in-person events.
It’s an important conversation as the “return to normal” continues running up against new COVID variants, but the decision doesn’t need to be a binary one.
Even as in-person events make a comeback, companies can and should include a virtual component in their events. It’s a relatively easy—and cost-effective—way to “upsize” smaller events into larger ones that reach more people.
Hybrid events are, quite simply, a mix of live and virtual events. You take your live event, complete with an audience, content, and more, and you add a virtual component to it so your audience can participate and engage with your event, no matter where they are.
This article explains upsizing event attendance, which may be very useful for those in the event management field. I appreciate you sharing this blog with us. It seems useful.