If you read back through event trends and predictions blogs of the past several years, you will find many references to building online event communities to support in-person events.
So, what happened?
Continued success is what happened. Our traditional events continued to grow in both attendance and revenue. In addition, their relative predictability and reliability made them desirable for organizations, associations and independent show organizers of all sizes, many of whom events are often a large portion of their organization’s budget.