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A Guide to Virtual Trade Shows and Digital Booths

What is a virtual trade show?

A virtual trade-show is a type of virtual event, run in an online environment.

Registered attendees can navigate around a digitally-created environment, where they can interact with virtual exhibitor booths, engage with sponsors, chat to other visitors and explore show areas such as a virtual auditorium with on-demand or live streamed content, networking lounges with chat functionality or sponsored zones.

Online exhibitor booths may come in many different formats – from simple icons and banners to bespoke web pages and intricate 3D-rendered designs.

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