Why Can’t Planners Turn a Profit with Virtual Events?
While the event tech industry is answering the demand for virtual solutions by doubling down on their virtual and hybrid offerings, in the current environment, virtual events are simply not a viable way for many planners to make a profit.
Recent EventMB research found that 40% of eventprofs have not been able to successfully pivot to virtual, and of those who have, less than 40% were profitable. In addition, most planners (about 70%) said they expected to be able to recoup only 0-25% of this year’s revenue through virtual.
Read more at: https://www.eventmanagerblog.com/virtual-event-profit-challenges