While the event tech industry is answering the demand for virtual solutions by doubling down on their virtual and hybrid offerings, in the current environment, virtual events are simply not a viable way for many planners to make a profit.
Recent EventMB research found that 40% of eventprofs have not been able to successfully pivot to virtual, and of those who have, less than 40% were profitable. In addition, most planners (about 70%) said they expected to be able to recoup only 0-25% of this year’s revenue through virtual.
Read more at: https://www.eventmanagerblog.com/virtual-event-profit-challenges
