It’s high time we talk about virtual audience engagement. Because yes, there is a lot of unknown ground surrounding virtual events. From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. It’s one thing to have someone physically present in a space and tuning out. But it’s a completely different story when they don’t even bother to tune in or give up on the event ten minutes in.
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