Is Your Event App Working for Attendees—and for You?

Meeting hosts that look at their event app as more than simply an information and networking tool for attendees can enjoy long-term benefits—but that requires a strategic focus on the app far ahead of an event. That was the overarching advice offered by Kate Gray, event marketing manager for app provider EventMobi, during an educational session at the recent IMEX America show in Las Vegas.

Read more at: https://www.meetingsnet.com/event-tech/your-event-app-working-attendees-and-you

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