Audience Engagement and Interaction – is technology always the right answer?

So many times, we hear our clients say, “I want a mobile app at our next event” but when we try to find out what they are trying to achieve and why they want an app, the response is normally “because we had one at our last event” or “my manager wants one”.

This is ‘using technology for technology sake’ in its plainest form and is on the rise as technology is becoming more accessible, more cost effective and more popular for corporate events.

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