If You Think Beacons Are All the Same, Read This

There’s a lot of buzz about iBeacons in the event industry, and for good reason. iBeacon’s revolutionary concept is a pioneering option in the industry, however, iBeacons do have limitations and not all devices are created equal. Despite its many strengths, iBeacons communicate in only one direction. In contrast, some digital badges on the market utilize a bi-directional beacon, and the distinction between the two is very distinct.

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