Think Your Event Doesn’t Need a Mobile App? Think Again

It’s been over 10 years since the original iPhone was announced. Since that time, smartphones have become a go-to tool for our business and personal lives. In fact, many people don’t leave a room without their phone in tow.

Even though 77 percent of Americans own a smartphone, not everyone in the events industry welcomes the idea of having a dedicated app for their meetings and conferences.

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