The Rise and Benefits of Text Apps and Chatbots for Events

Texting is the most widely-used and frequently used mobile app with 97% of Americans smart phone users using it at least once a day. (Pew Research Center). Additionally, text messages have a 98% open rate, while email has only a 20% open rate (Mobile Marketing Watch).

More information: http://www.corbinball.com/article/36-mobile-and-wireless-technology/212-rise-of-text-apps-and-chatbots-for-events

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