Reinventing your business – A personal story on how mobile applications are transforming lead retrieval for tradeshows.

After forty years of success in business, it can be a daunting challenge to see your business differently.  Yet now, more than ever, the future of any company boils down to innovation and differentiation…

In our case, that meant imploding on purpose – a radical recasting.

This is precisely what began to happen one November evening last year after I read (in one sitting), “Behind the Cloud:  The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry” by Marc Benioff.

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