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4 Reasons Your Boss is Hesitant to Acquire an Event App (And 4 Responses for You to Prove Them Wrong)

So you’re interested in acquiring a mobile event app, but first and foremost you must get approval from the big boss. You understand the benefits and see the trend in mobile usage at conferences, but naturally you have to fight for what you believe to be the best marketing tactic for your events. Knowing this isn’t always an easy task, we’ve brainstormed the top reasons why your boss may say “no” to going mobile and even provide you with the perfect rebuttals to change their opinion about doing so.

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