The technology powering mobile apps has become so innovative that users are no longer impressed (or willing to settle fore) with a run-of-the-mill, stable application. They want more out of their mobile apps, and the mobile experience in general. This is the same for your attendees.
Creating an enriching, engaging experience at your events with mobile event apps is a must. Taking advantage of this technology can put you on the path toward more fulfilling events for your attendees, and keep them coming back for more.
More information: https://blog.cvent.com/events/mobile/game-on/