There’s an app for that? The event app challenge for exhibitors

Remember the old Apple iPhone advert, when apps first came on the scene? It took you through a series of needs you might have – checking snow conditions, finding your car, counting calories in your lunch – and hit each one with the punchline ‘there’s an app for that’. (If you want to see how far the iPhone has come in seven years, watch the original ad from 2009. It looks terrifyingly small and old-fashioned.)

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