Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event.
Paint a bigger picture by looking at the return beyond metrics. Ready to get started? Explore this Route to ROI infographic.
More information: https://blog.cvent.com/events/route-mobile-event-app-roi-infographic/