Apple iBeacon gives great opportunities to develop innovative marketing campaigns, particularly for retailers. Beacons are small wireless sensors to connect the online with offline worlds. Their main purpose for a retailer is to enhance the customer experience by offering a new form of proximity marketing which can link to boosting product sales.
More information: http://www.smartinsights.com/mobile-marketing/proximity-marketing/improve-your-cx-with-apple-ibeacons/
