Five examples of how retailers and brands are using iBeacons for marketing campaigns

Apple iBeacon gives great opportunities to develop innovative marketing campaigns, particularly for retailers. Beacons are small wireless sensors to connect the online with offline worlds. Their main purpose for a retailer is to enhance the customer experience by offering a new form of proximity marketing which can link to boosting product sales.

More information: http://www.smartinsights.com/mobile-marketing/proximity-marketing/improve-your-cx-with-apple-ibeacons/