The Expert Briefing on Augmented Reality at Events

For those who’ve never heard of it before, what is Augmented Reality?

So Augmented Reality technology simply “adds” things to a person’s view of the world.

“AR” is a a broad term that covers everything from broadcast graphics overlaid onto live TV, to mobile apps that make print or products come alive when viewed through your phone or more recently, experiences on smart glasses that overlay graphics & info into the scene before you.


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