Tesco and Unilever partner on iBeacon

11 years ago Timothy Myres

Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores.

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The tech works by triggering exclusive offers and discount coupons to consumers who have downloaded the Mpulse app when they pass a participating Tesco store.

More information: http://www.marketingmagazine.co.uk/article/1351292/tesco-unilever-partner-ibeacon-magnum-ice-cream-app

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