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Tesco and Unilever partner on iBeacon

Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores.

The tech works by triggering exclusive offers and discount coupons to consumers who have downloaded the Mpulse app when they pass a participating Tesco store.74More information: http://www.marketingmagazine.co.uk/article/1351292/tesco-unilever-partner-ibeacon-magnum-ice-cream-app

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