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Pivoting from in-person to virtual events has not been without its challenges, especially when providing the same level of value for sponsors and exhibitors. In fact, 2 of the top 3 obstacles reported are increasing attendee engagement and sponsorship value. So, it’s easy to see why marketers and event organizers are focused on recreating the interactive, discovery-driven dynamic of in-person events in a virtual setting, because:
Achieving meaningful engagement is the key to driving tangible virtual event value, and the magic of events still lies in the personal connections we make with and at them. While many event platforms do encourage attendee engagement, few foster the depth of engagement and connection necessary, to drive real results for today’s virtual event sponsors.
Having said this, what’s your personal experience in driving sponsorship for virtual events? Were you able to get the desired results? If yes, what’s the strategy you followed? What’s your choice of platform for virtual events?
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