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With event apps, push notifications, and cashless payments, it’s no secret that mobile devices play a major role in successful events. But today, meeting and event planners can enhance the mobile experience for attendees through Beacon technology.
Beacons are small Bluetooth transmitters that can sense nearby mobile devices and send/receive notifications to/from those devices. Depending on the device, Beacons can have a range of just a few inches to up to 150+ feet. One of the most common industries using this technology is retail, where stores can setup Beacons to market promotions, coupons and other messages to shoppers walking by.
When used correctly, Beacons can also be an effective tool for the events industry as well.
What are the ways beacon technology can help enhance the mobile event app experience?
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