How cultural strategy is reshaping large-scale brand experiences
Background and context Major consumer brands are increasingly treating live experiences, partnerships, and in-store activations as core parts of their...
Manufacturer News
Live Nation experiential leader spotlighted among 2026 industry innovators
Background and context Experiential marketing continues to gain importance as brands compete to stand out at live events, festivals, and...
Allen & Heath SQ console supports complex field audio for Sacramento Mandarins
Background and context The Sacramento Mandarins, a long-established drum and bugle corps founded in 1963, compete at the highest levels...
From Ashes to New tour adopts Allen & Heath dLive for FOH and monitors
Background and context Front-of-house engineer and tour manager Taylor “Squid” Veraldi has moved from studio work into full-time touring, building...
Planet K’s rebuilt Tokyo live venue standardizes on Allen & Heath Avantis console
Background and context Planet K, a long-running live music venue in Tokyo’s Kichijoji district, has reopened in a new location...
Compact touring console setup supports Elijah Woods’ global dates
Background and context Touring front-of-house engineers are increasingly looking for ways to keep their audio setups consistent from venue to...
MarketHype challenges traditional survey tools – connecting feedback, event data, and marketing
MarketHype, a leading platform for audience development and event marketing, is launching a brand-new survey tool for the events and...
Sound designer Dan Brumm details workflow behind hit TV series Bluey
Background and context Australian animated series Bluey has become a global favourite with families and children, placing unusual attention on...
Sennheiser adds Bluetooth connectivity to Profile Wireless microphone
Background and context Sennheiser has expanded the capabilities of its Profile Wireless microphone by adding Bluetooth connectivity, aiming to make...
Spectera Studio introduced as configuration tool for Sennheiser Spectera systems
Background and context Sennheiser has expanded its software portfolio with Spectera Studio, a tool designed to simplify the configuration of...
Sennheiser Spectera supports RF coordination on Ed Sheeran’s global stadium tour
Background and context Ed Sheeran’s current global stadium run, known as ‘The Mathematics Tour’ and featuring his circular ‘The Loop’...
Sennheiser to Showcase End-to-End Audio at MPTS 2026
Sennheiser Group has confirmed that it will demonstrate a full chain of professional audio solutions at the Media Production &...
Sennheiser Spectera integrates with Bitfocus Companion and Buttons
Background and context Sennheiser has been expanding its software tools to give technicians more flexible ways to control its audio...
AirPods Pro 3, Bose QuietComfort Ultra II, and Galaxy Buds3 Pro Headline 2025 Premium Earbud Segment
Apple, Bose, and Samsung are positioning their latest flagship earbuds—the AirPods Pro 3, Bose QuietComfort Ultra II, and Galaxy Buds3...
