The notion of’ softer productivity’ revolutionizes the event experience by promoting the physical and mental health of attendees. Establishing a harmonious equilibrium between motivation and individual development is crucial in fostering a thriving environment for all participants. It appears that no longer do any event industry stakeholders wish to be challenged to their limits. Currently, event organizers perceive that the space is designated for a more relaxed level of productivity that permits them to still deliver. Simply put, individuals do not wish to return from a business excursion feeling more exhausted than before they embarked.
According to recent reports, the emphasis is on promoting the holistic well-being of attendees of the event. The adage “work hard, play hard” is replaced by “softer productivity,” which emphasizes a more balanced approach to life and work. Attendees are becoming less enthusiastic about lengthy days of presentations followed by visits to the hotel lounge. Gen Z consumes 20% less alcohol than Millennials, who consume 20% less than Baby Boomers and Generation X, according to Berenberg Research. This also monitors the aforementioned flesh. 43% of UK adults who intend to abstain from meat consumption in 2023 are members of Generation Z, 26% are Millennials, and 18% are from the preceding generations combined, according to Statista.
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