A Comprehensive Overview of Mobile Applications for Events and Conferences

A mobile app is no longer a “nice to have” for attendees and administrators of in-person events; it’s a necessity.

Apps have become a prerequisite for event organizers in an era where more than 253 million Americans own smartphones and spend more than four and a half hours per day using them, with more than 75 percent of that time spent exclusively within apps.

By recognizing that attendees are already on their mobile devices and providing them with a comprehensive mobile event app, event teams can exceed attendees’ expectations, deliver more value, and ensure their conferences stand out. This is why mobile applications are becoming an increasingly vital component of effective event strategies.

Using a mobile app to navigate your next event can increase attendee engagement by providing a platform that everyone can access at the optimal time to view schedules, session details, speaker information, and other vital updates. If anything changes during the event, organizers can send push notifications to all app users, ensuring that everyone remains informed and knows what to do and where to go.