The goal of gamification is to increase involvement by applying game elements to non-game situations, such as digital events and websites. Gamification has been implemented by many event planners as an additional immersive experience. So is gamification a passing trend or a genuine one? Games at events are meant to instruct, amuse, and engage. But does gamification improve attendees’ experiences or detract from the fundamental goals of the event?
What aspects of gamification are events using?
The most frequent game components at events are points, badges, and leaderboards.
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