Boosting Attendee Engagement at Virtual & Hybrid Events

On November 4, 2020, Socio CMO Corey McCarthy gave a presentation at Event Tech Live on strategies for engaging attendees at virtual and hybrid events. Below is an excerpt of her presentation.

I’ve spent the better part of 20 years working in marketing at events from all sides — the organizer, the sponsor, and attendee. One thing we can all relate to is that it’s difficult getting attendees to events, even in the best of times.

For most of my career, I was the youngest person on the team and seen as the most “techy,” which put me in the position of figuring out how to blend the digital and analog worlds. And here we all are — figuring out that space between digital and analog.

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