Four Pillars for Planning Virtual and Hybrid Events

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As the European events market continues to open-up, planners are reporting a surge in demand for the return of live or blended experiences. However, in November 2021 cases of Covid-19 are back on the rise, even in countries with robust vaccine uptake – signalling the continued need for a virtual alternative to in-person gatherings.

“The pandemic hasn’t gone away,” Felicia Asiedu, Senior manager, Europe Marketing at Cvent told viewers during a recent webinar, hosted by Mash Media’s Editorial Director, Martin Fullard.

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