Virtual Exhibitions and How to Market Them

Sony - Video Conferencing

Virtual exhibitions have been around for some time. In fact, the first virtual exhibition took place way back in 1993. ConventionView used videos of trade show booths attached to an HTML floor map to provide a presentation to investors at the Waldorf Astoria hotel in New York. The technology may have been a little different, but the concept was the same: to create a platform that would bring the tradeshow experience to virtual attendees who were in a different location to the exhibition itself.

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