When live events were put on hold due to the pandemic last year, event planners were forced to innovate virtually so people could still gather—just from a distance. Cue the rise of virtual and hybrid events and, along with it, a laser focus on how to host a virtual event that could successfully engage attendees at home, so they felt as connected as they did attending events in person.
Today, however, there’s more competition than ever for people’s virtual attention. As people begin traveling and interacting more in person, virtual will compete with live events (and shopping and coffee shops!) as well.