So, you can’t find the right platform for the virtual event of your dreams. Why not build your own?

That’s the approach Brad Nierenberg took for the 16th annual Chance for Life benefit, which took place Feb. 27. When it became clear that his annual 2,000-person poker tournament fundraiser couldn’t take place in person due to COVID-19, the Alexandria, Va.-based entrepreneur—who is the president and CEO of experiential marketing agency RedPeg as well as the founder of the Chance for Life charity—decided to launch Poker 501, a new non-gambling poker platform geared toward charitable events.

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