Do Virtual and In-Person Attendees at Hybrid Events Actually Want an Integrated Experience?

As the event industry slowly begins to move into hybrid events after a year of being relegated almost entirely to virtual, planners and tech providers are facing a new set of challenges.

In particular, there has been an ongoing debate as to the extent to which in-person and remote audiences should — and want to be — mixed during hybrid events. At least in the short-term, most in-person events will rely on a virtual component, with higher expectations from remote participants than ever before.

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