How Event Planners Can Leverage Gaming to Engage Online Audiences

Throughout the recent virtual event revolution, engagement has remained a major challenge for eventprofs — EventMB found that over half of planners (51.5 percent) consider it their biggest frustration when sourcing virtual event tech.

It’s not surprising. Events thrive on the value of face-to-face interactions, chance meetings, and lucrative connections. Virtual events put event stakeholders in the unfamiliar position of having to convey that value virtually. But while virtual may not be as familiar a format to business events, many precedents have already been set in other online spaces.

What lessons do we have to learn from them?

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